"Wake Up! The World Is Dying" is a 5-min video that considered current and future models of design studio practice. I have chosen a geographical context in Asia-Pacific, which I found to be of relevance to my own unique design and artistic practice.
The video consists of two parts:
Part 1: A critical introduction and reflection on Uniqlo's approach in an Asia-Pacific as well as through a global geographical context, its consistent expressed values and methods versus actual impact and outcomes, which considered the access, social impact and environmental regeneration.
Part 2: An introduction of opportunities for Uniqlo's business model innovation, including collective and distributed models. These opportunities and emerging business models may help Uniqlo better deal with weaknesses, gaps, and other challenges.
The narrative and aesthetic form of the video was open to my interpretation and imagination. I was encouraged to showcase my design skills, and experiment with alternative formats and materiality, as guided during tutorial sessions.
This assignment engages with the following course learning objectives:
- To describe and evaluate a range of positions in the design community, with regard to the social, cultural and professional practice of communication design
- To identify a range of roles and tasks within conventional and emerging communication design practices
- To critically discuss how these roles are combined in collaborative and/or hierarchical production structures
